5202419-1.jpg, originally uploaded by typestries.

How do you get special event signs-FAST? Give us a call! We produced 100 of these signs in less than 12 hours from initial phone call to completed product. Have a special need? Give us a call. Our diverse arsenal of signmaking technology allows us to be flexible!

By EMILY PREVITI Staff Writer, 609-978-2014
Published: Thursday, February 7, 2008

Staff photo by Bill Gross
BARNEGAT TOWNSHIP – Local business owners have launched a sign campaign to protest toll increases proposed to alleviate state debt.
Jim Episale put up one of the signs at Unshredded Nostalgia, the business he runs on Route 9 in Barnegat Township. He said he isn’t sure that toll increases would affect his business, but is certain the tourism-based economy of southern Ocean County would suffer.
“They want to raise the tolls, fine, they haven’t been raised in a few years,” Episale said. “But this increase he’s talking about – doubling and doubling and doubling and I guess it’s five times he’s going to do that – I think it’s ridiculous. It’s really putting the burden on the small, working-class person who’s commuting every day.”
Barnegat Township Chamber of Commerce President Jerry Thompson said Wednesday he and other chamber of commerce members printed the signs Friday and have been distributing them to residents and businesspeople.
Thompson said locals are excited that “somebody’s doing something.”

“It’s all the residents that are going to be affected and that trickle-down effect is going to go to the local businesses,” Thompson said. A local printing company rushed the order, he said.
“People are scared coming out against this,” Thompson said. He cited the January arrests of Bogota Mayor Steve Lonegan and Somers Point lawyer and former Atlantic City Councilman Seth Grossman, who were oppoing the plan at a toll-increase public information session Jan. 19 in Middle Township, Cape May County. Charges against the two, related to protest signs and allgations of tresspass, were ultimately dismissed.
Thompson said the chamber was spurred to action after learning that the state Chamber of Commerce supports the debt reduction plan proposed by Gov. Jon S. Corzine.
“I’m totally amazed that they’re supporting it,” he said.
The state entity’s Web site contains a statement outlining their support for the proposal, but does not directly address the increase in the amount and number of tolls statewide. Representatives did not return calls for comment.
Assemblyman Daniel Van Pelt, R-Ocean, Burlington, Atlantic, said Wednesday he plans to vote against the proposal.
“It’s bad across the board,” Van Pelt said.
Van Pelt said he would vote against it because 9th District residents cannot afford the $2,200 he estimates each would pay over the life of the plan. The increased expense of traveling the Garden State Parkway would encourage drivers to travel along local roads that are already congested and in disrepair, Van Pelt said.
The chamber will meet 8 a.m. today at the Nursing Rehabilitation Center, 859 W. Bay Ave. Freeholder Director Joseph Vicari will attend to speak about the toll plan as well as the economy and tourism in the area. The Board of Chosen Freeholders issued a statement Wednesday opposing the plan and calling for Corzine to reconsider it.
Vicari, also tourism liaison to the board, said the plan would devastate the local economy due to its dependency on tourism, which generates $3.2 billion in revenue each year.
“Sixty percent of the people commute every day,” he added. “It will hurt the hard-working middle class men and women of Ocean County.”
Wayne Pawloski, vice-president of the Barnegat chamber, said the organization’s campaign could include protesting at remaining town hall events throughout the state, though not at the one scheduled today in Mays Landing.
“We’re encouraging people to write the governor to voice their opposition,” he said.
Barnegat Township officials spoke Monday night about their opposition to the increase. Contractors are scheduled to begin work on the parkway interchange this spring, which will include 35-cent tolls for northbound drivers exiting the Garden State Parkway and those entering the parkway to head south, according to John Hess, township engineer. The tolls aim to collect from drivers who would miss the toll about mile north of the Barnegat exit at milepost 67, Hess said.
“The double toll has nothing to do with the governor,” Hess said. “What’s proposed has always been proposed,” he said about the toll plan for the Barnegat interchange.
Planning for the $30 million interchange expansion in Barnegat began in 1996.
To e-mail Emily Previti at The Press:
EPreviti@pressofac.com

5202419-1.jpg, originally uploaded by typestries.

How do you get special event signs-FAST? Give us a call! We produced 100 of these signs in less than 12 hours from initial phone call to completed product. Have a special need? Give us a call. Our diverse arsenal of signmaking technology allows us to be flexible!

By EMILY PREVITI Staff Writer, 609-978-2014
Published: Thursday, February 7, 2008

Staff photo by Bill Gross
BARNEGAT TOWNSHIP – Local business owners have launched a sign campaign to protest toll increases proposed to alleviate state debt.
Jim Episale put up one of the signs at Unshredded Nostalgia, the business he runs on Route 9 in Barnegat Township. He said he isn’t sure that toll increases would affect his business, but is certain the tourism-based economy of southern Ocean County would suffer.
“They want to raise the tolls, fine, they haven’t been raised in a few years,” Episale said. “But this increase he’s talking about – doubling and doubling and doubling and I guess it’s five times he’s going to do that – I think it’s ridiculous. It’s really putting the burden on the small, working-class person who’s commuting every day.”
Barnegat Township Chamber of Commerce President Jerry Thompson said Wednesday he and other chamber of commerce members printed the signs Friday and have been distributing them to residents and businesspeople.
Thompson said locals are excited that “somebody’s doing something.”

“It’s all the residents that are going to be affected and that trickle-down effect is going to go to the local businesses,” Thompson said. A local printing company rushed the order, he said.
“People are scared coming out against this,” Thompson said. He cited the January arrests of Bogota Mayor Steve Lonegan and Somers Point lawyer and former Atlantic City Councilman Seth Grossman, who were oppoing the plan at a toll-increase public information session Jan. 19 in Middle Township, Cape May County. Charges against the two, related to protest signs and allgations of tresspass, were ultimately dismissed.
Thompson said the chamber was spurred to action after learning that the state Chamber of Commerce supports the debt reduction plan proposed by Gov. Jon S. Corzine.
“I’m totally amazed that they’re supporting it,” he said.
The state entity’s Web site contains a statement outlining their support for the proposal, but does not directly address the increase in the amount and number of tolls statewide. Representatives did not return calls for comment.
Assemblyman Daniel Van Pelt, R-Ocean, Burlington, Atlantic, said Wednesday he plans to vote against the proposal.
“It’s bad across the board,” Van Pelt said.
Van Pelt said he would vote against it because 9th District residents cannot afford the $2,200 he estimates each would pay over the life of the plan. The increased expense of traveling the Garden State Parkway would encourage drivers to travel along local roads that are already congested and in disrepair, Van Pelt said.
The chamber will meet 8 a.m. today at the Nursing Rehabilitation Center, 859 W. Bay Ave. Freeholder Director Joseph Vicari will attend to speak about the toll plan as well as the economy and tourism in the area. The Board of Chosen Freeholders issued a statement Wednesday opposing the plan and calling for Corzine to reconsider it.
Vicari, also tourism liaison to the board, said the plan would devastate the local economy due to its dependency on tourism, which generates $3.2 billion in revenue each year.
“Sixty percent of the people commute every day,” he added. “It will hurt the hard-working middle class men and women of Ocean County.”
Wayne Pawloski, vice-president of the Barnegat chamber, said the organization’s campaign could include protesting at remaining town hall events throughout the state, though not at the one scheduled today in Mays Landing.
“We’re encouraging people to write the governor to voice their opposition,” he said.
Barnegat Township officials spoke Monday night about their opposition to the increase. Contractors are scheduled to begin work on the parkway interchange this spring, which will include 35-cent tolls for northbound drivers exiting the Garden State Parkway and those entering the parkway to head south, according to John Hess, township engineer. The tolls aim to collect from drivers who would miss the toll about mile north of the Barnegat exit at milepost 67, Hess said.
“The double toll has nothing to do with the governor,” Hess said. “What’s proposed has always been proposed,” he said about the toll plan for the Barnegat interchange.
Planning for the $30 million interchange expansion in Barnegat began in 1996.
To e-mail Emily Previti at The Press:
EPreviti@pressofac.com

Digital print and cut people standups.jpg, originally uploaded by typestries.

I was away from the blog all last week. Let’s just say it was interesting.

So today I’m back to it. Late friday we accomplished a rush job for a wholesale client. In addition to our retail work, we produce digital printing and CNC routed signs for various resellers across the country. Here, we got to combine our digital printing with our CNC routing capabilities. We direct to board printed 3/16″ gatorfoam panels at 600 dpi, and then post print finished them to a complete cut out shape on our router. This application is for a life size person cutout. We actually produce quite a few life size people cutouts, and gatorfoam is a perfect material for the application.

graffiti, originally uploaded by typestries.

It’s truly rewarding to see our work “working” for our clients. Signs are a form of advertising that can work for your business or organization in many ways. Here, the lettering in the photo is the actual lettering Eric, our designer, custom created for the trailer. We sent the file to the Sandpaper and voila!

If you’re looking for a hard working, effective marketing tool, signs and mobile advertising are hard to beat for the advertising value they present.

Tropical Island Cafe Digital Dimensional Sign.jpg, originally uploaded by typestries.

Here’s a sign comprising one of our successful signmaking techniques: the marriage of digitally printed signs with dimensional signs. All to often in the digital world, designers think in “flat” and add “fake” dimension in the form of soft Photoshop shadows. That’s a great way to harness the power of digital signmaking. An even better way is to combine our technologies. By utilizing our digital printers in combination with our computerized routing and cutting capabilities, we’re able to take digitally imaged signage to the next level. Since I took this shot after dark with headlights blearing, it’s difficult to see the dimensional effect of the layers of this sign. Under normal viewing conditions, this effect works very well. All of the type sits above the background, and all of the graphics are high resolution solvent ink digital prints on Oracal vinyl.

Auto Shopper Box Truck Wrap.jpg, originally uploaded by typestries.

You’ll likely be seeing this mobile vehicle advertising design around New Jersey, New York and Pennsylvania on more than just these straight trucks. So far, we’ve adapted the logo file that the Auto Shopper’s design department sent us to fit Ford Econoline and GMC van wraps as well as this box truck wrap. An excellent example of the power of continuity in your brand marketing, and an even better example of extremely effective advertising that won’t break your advertising budget. In addition to mobile vehicle advertising, we’ve got lots of smart solutions to your business promotion and advertising needs, all which are super effective—most of which are truly reasonable in cost for the results they generate.

VanDyk Group.jpg, originally uploaded by typestries.

We’re in the paper again—we’ll, our signs are. That’s good for us, because it means our signs are working overtime as marketing tools for our clients. A sign is not just an object that sits in front of your business, it’s part of your overall marketing program. Signs work to promote your business at all hours and in many different ways. This clip is from the sandpaper this week and are an excellent illustration of the cross promotion capability of on premise signs.

Here’s a set of cut out three dimensional lobby letters and logo that we completed recently for the Van Dyk Group. The logo adds a tremendous amount of professionalism and visual interest to the lobby and makes for an excellent backdrop for pictures such as these.

If you have a wall in your space that needs a logo, set of letters or a digital wall mural, give us a call.

I think all signmakers install Christmas lights this way. Big boys get to “play” with their toys and the little boys get to see what Daddy gets to do all day. Now of course, all I hear is “Daddy, can we go to Typestries in Manahawkin and get the white bucket truck?” For the record for the hecklers the two of us DO NOT exceed the bucket weight limit. It’s close, though!

We have the ability to create custom all murals, and over the years we have produced some really interesting projects. From mall wall store barricades to reception areas to bedroom walls, we can create a custom wall mural that suits your marketing or decor needs. Here’s a mural we (finally) did for ourselves! It’s door closed (cold) season—I wanted to brighten up the shop and inspire the gang even on the coldest of winter days. Here’s a before and after shot. If you’re considering a custom wall or door graphic, we can create one from scratch or use your supplied photo or graphics—with myriad material options from suede to pebble to basic satin or gloss material—all with washability and durability levels to fit your needs.