I’ve mentioned many times that our entire team really considers anything we put on a vehicle to be an advertising tool for your business. One of the keys to any successful business venture is not only careful planning of the expenditure of advertising dollars but also the creation of effective advertising tools. Tools designed and executed by professionals are often the most carefully planned and the most effective. Dollar for dollar vehicle advertising garners the largest exposure counts for very reasonable costs for the longest period of time of practically any advertising medium. Radio station owners have long realized the power of vehicle graphics and Press Communications is no exception. These graphics were recently created for the new country station K98.5 Radio.